An Analysis of the Kite Runner Essay

Introduction The Kite Runner is an extraordinary book, which reminds us how long the Afghani people have been struggling to triumph over the forces of violence. Because of the books strong story, we get an insight in how people might have experienced the crisis in Kabul, even though it’s been shown through a book. The author Khaled Hosseini was a practicing physician until after the book’s release. This was also his first novel, which was released in 2003 and turned out to be an international bestseller. Even though the story of The Kite Runner is fictional, it’s based on a true story and also on Hosseini’s memories of growing up in Kabul. This also means that the genre of the book is not a fictional novel (many look at it that way), but an historical novel. According to an article in USA Today, The Kite Runner has sold over 1. 4 million copies, which is a phenomenal sale for a first time author. The story tells of a friendship between two boys growing up in Kabul. Even though they were raised in the same household, Amir and Hassan are from two â€Å"different worlds†. While Amir is the son of a wealthy and respected man (Baba), Hassan is the son of the family servant (Ali). The most important factor in the story is the relationship between Amir and Hassan. Their intertwined lives and fate, shows that throughout the story even though, when their relationship was inseparable in the start. They still manage to become separated through jealousy. Five years later, during the Soviet occupation, Amir and Baba are forced to flee. They spend their new lives in California, and Amir starts a career as an author. Even though Amir thinks that he has escaped his past. He still cannot leave the memory of Hassan behind him. Setting The story uses two main settings. One is Afghanistan and the other is California. We could also say that the story is divided into three sections: the memories of pre-conflict Afghanistan, adjusting to life in America, and returning to Taliban controlled Afghanistan. There is big difference between these places. While Afghanistan used to be a safe and peaceful nation, their reputation completely changed after Taliban started controlling the country. The country is also portrayed as a demolished and deserted place, while California is shown as a way to escape their problems in Afghanistan. California will always be a much safer place to live, for both Amir and Baba, but Baba still misses Afghanistan, since he used to be wealthy and respected. He misses Kabul because in California, he is completely the opposite. He works at a gas station for many hours, and through the book we can feel that he misses almost everything about his previous home. It’s important to understand their struggle to adapt to their new home, because it shows how different Afghanistan is from California, and we also get a better understanding of the story. Structure and characters The Kite Runner starts with a nameless narrator, talking about his past and how it’s been affecting him for the last twenty-six years. The narrator also gives us clues to what might happen, and the troubles that will arise. After going through a few chapters, we get to know the main characters better and their problems. The characters that we first meet are Amir and Hassan. Amir is the narrator and the main character throughout the story. He is an Afghan man with a special childhood. Through most of his life Amir tries to redeem his reputation in the eyes of his father as he felt he was responsible for his mother’s death. He also wants to prove to his father that he isn’t a weakling, and want to become more like Hassan. Hassan is Amir’s best friend during his childhood and he is also his servant. Hassan is known for his loyalty and strong attachment to Amir. Later in the story, it’s revealed that Hassan is Amir’s brother. This means that Amir’s father had an affair with Ali’s wife, and that Hassan is actually his son. Hassan was also known for begin the best kite runner in Kabul. Baba is a wealthy and respected man, but becomes poor after he flees to America. His relationship with Amir is very turbulent, and he wants Amir to become like Hassan, strong and brave. Ali is Hassan’s father and Baba’s best friend. He is a Hazara, but he got the same characteristics as his son. Ali grew up together with Baba, just as Hassan and Amir did. He got a handicap as well; even though it doesn’t stop him from begin a loyal servant. Rahim Khan is Baba’s closest friend and one of the few people who know that Hassan is Amir’s brother. He is the one that calls Amir to go back to Afghanistan. Assef is a bully and is responsible for the rape of Hassan. This guy is also a fan of Hitler, which clearly makes him a sociopath. When he becomes an adult, he also joins the Taliban. He also has hatred towards the Hazara people, and likes to discriminate them. Soraya is Amir’s wife and has troublesome past. She also takes care of Baba, when he is sick and adopts Shorab without doubts. Sohrab is Hassan’s son. He also plays a major part in the book. Assef enslaves him after he is taken from the orphanage. Since Amir is the main character in the book, he also develops most of all the characters. We notice first that he slowly turns against Hassan, his anger and jealousy grows in one direction, even though Hassan doesn’t do anything wrong. The rape of Hassan is really an event that further separates their relationship. Since there is so much drama in this book, it doesn’t end yet. When the Soviet invades Afghanistan, Amir’s family flees to another country, unaware that they lose most of their wealth. For the first time they get a taste of how it is to be poor. Later in the book Amir gets a call from Rahim Khan and returns to Afghanistan. He finds out about Hassan’s son Sohrab, and is determined to bring him back home to America. Before he could save Sohrab, he had to face Assef. Getting beaten by Assef and saving Sohrab could be seen as a final way to redeem himself. This also made his guilt disappear. Themes and tones In this story, there are a lot of different themes we could discuss like example: bullying, friendship, guilt, betrayal, kite, honor, redemption, father and son relationship, man’s inhumanity to man, discrimination and loyalty. There is a lot of ethnic discrimination in Afghanistan and especially the conflict between the Pashtuns and the Hazara. The relationship between Pashtuns and Hazaras has never been stable; because Pashtuns are mostly Sunni Muslims and the Hazara are Shia Muslim. The Hazara has been discriminated mostly because of their faith, language and facial appearance. In the book Ali is loyal to Baba, because Baba’s father adopted Ali after his parents died. Since then Baba has always followed his father’s example and always been kind to the Hazara people. Guilt is also another theme that is brought up. After the rape of Hassan, Amir cannot bear to be around Hassan, because it reminds him of that day. He even lies to Ali, and says that nothing happened. The problem with Hassan is that he takes the blame for everything and he doesn’t want to hurt Amir. Even when Amir tells Hassan to hit him with the pomegranate, he refuses. When Hassan smashes the pomegranate on his own forehead, Amir’s guilt becomes even worse. In the end Amir makes Hassan and his father leave, and Hassan still considers Amir his best friend. The story is written in a way that it still affects you after your done reading. Even though it’s a dark story with a lot of hopelessness for the people in Afghanistan, there still is some hope and happiness. Honor is expressed in many different ways, but the quote â€Å"for you, a thousand times over† is a great example of how they express theirself. Conclusion The kite is a theme in the book that represents freedom, even though you’re not in fully in control of the kite’s fate. I think the theme describes the fate of Amir and how he develops throughout the book To me the story as said earlier is a historical novel, and not a fictional novel. This is because it’s based on a true story and experiences Hosseini had when he was growing up in Kabul. I as writer of this analysis is a Hazara, and I know what kind of suffering the Hazara people have went through. Sometimes I think that Hosseini might be Amir, but they sure do have some similarities. Links: * http://www. usatoday. com/life/books/news/2005-04-18-kite-runner_x. htm * http://www. gradesaver. com/the-kite-runner/study-guide/ * http://www. wikisummaries. org/The_Kite_Runner * http://polsci167. blogspot. com/2011/09/kite-runner-redemption-within-tentative. html.

The Empire State Building

Empire State Building The Empire State Building Outline THESIS STATEMENT: The Empire State Building did not cause much trouble for New York; instead, its construction had many positive effects. Reasons for the Building I. Raskob wanted to make money by renting offices to tenants. A. He wanted to construct a building that offered him the largest number of offices at the lowest price. B. He didn’t care for innovation and style , but he wanted a building that sticks with his budget. II.In addition, constructing the Empire State Building was a part of an intense rivalry to win the â€Å"World’s Tallest building† title. A. This dream appealed to John Raskob. B. He made sure that his design’s height would exceed the competing buildings. Constructing the Empire State Building I. To design the building, Raskob hired William F. Lamb. Lamb knew that it was a special chance to create something historical, so, although the mission was almost impossible, he decided to accept the project. A. He was able to finish the first design in four weeksB. His design fascinated John Raskob. II. Lamb found many problems with designing such a huge building. A. Designing an elevator was a trouble for William lamb B. Maintaining a fire system capable of reaching the higher floors was a challenge. C. Storing Materials was impossible. III. Just when everything seemed on track, Raskob and his partners received a striking new. A. Chrysler changed his plans in an attempt to beat Raskob B. Raskob decided to add a mooring mast to the building. C. He bet Chrysler plans by his idea Effects of the buildingI. In 1931, the Empire State Building became the highest building in the world. A. It raised the Americans’ spirits. B. It was opened during the Great Depression. II. Soon after the building’s completion, it became a major tourist attraction site. A. It attracted famous visitors like Albert Einstein. B. It has attracted over 117 million visitors. III. At le ast 32 people committed suicide by jumping of the building. A. Unidentified man jumps of the building’s roof B. Evelyn McHale jumped from the 86th floor after she left her fiance. ConclusionThe Empire State building is no longer the tallest building in the world; however, it remains an important historical figure. The Empire State Building still attracts millions of tourists yearly, and it remains a sign for America’s powers since it is was an innovation in the world of construction. Towers and skyscrapers have become an icon for development; countries now compete to build towers to attract visitors and activate tourism. Some towers are built for telecommunications and broadcasting; however, towers and skyscrapers remain an evidence for the country’s wealth and well-being.Recently, a new trend is prevailing: countries and businesspersons are competing to build the tallest building in the world. Many attempts for achieving this goal succeeded for a while, but not hing is permanent; newer and taller buildings are always built! John R. Raskob financed the Empire State building’s construction to enter the intense competition of constructing the highest building in New York (Construction: Building The Impossible 117). The Empire State Building didn’t cause much trouble for New York; instead its building had many positive effects.Reasons for the Building Raskob wanted to make money by renting offices to tenants, and he wanted a tall skyscraper that would offer him the largest number of offices for the lowest amount of money. He did not want a stylish or innovative building; he just wanted profit, but he wanted a building that sticks to his budget and deadline (117). In addition, constructing the Empire State Building was a part of an intense rivalry to win the â€Å"World’s Tallest building† title. This dream appealed to John Raskob, but this meant that he his building had to exceed 295 meters.He had to compete with Ch rysler building and the bank of Manhattan (118). Raskob’s building had to be roughly 305 meters high, and this height had to fit on the 122 by 61-meters area he had purchased on fifth avenue. Constructing the Empire State Building To design the building, Raskob hired William F. Lamb. Lamb knew that it was a special chance to create something historical, so, although the mission was almost impossible, he decided to accept the project. After fifteen trials, Lamb was able to reach a design that met the city’s zoning restrictions and Raskob’s requirements.The basic design was finished in four weeks; the project turned out to be more fascinating in appearance that Raskob has thought (119). Lamb found many problems with designing such a huge building. He faced the challenge of installing a safe elevator that is capable of transporting people such great distances. He split the elevator systems into sections. â€Å"The section serving the lower levels ended at mid-leve l where the building had to be set back; the upper elevators were placed in the central core (120). † How would water reach the upper stores in case of fire?Lamb designed a unique fire-safety system using giant steel water tanks at different levels. He included 400 hose connection and an alarm connected to the city’s fire station. Also, he ordered that bricks and limestone, fireproof materials, should be used in construction (120). Since construction was happening in one of the busiest cities in the world, the huge amount of materials-for example, tons of marbles from France and Italy, 6500 windows, and 10 million bricks- could not be stored; everything had to be used directly after its delivery.William Lamb completed the detailed project in six month, and the R. H. Shreve arranged the actual construction. (120-121). Just when everything seemed on track, Raskob and his partners received a striking new. Walter Chrysler, the owner of the Chrysler building, revealed his tr ue plans that he was hiding; he was determined to have the world’s tallest building. He added a dome to his building that raised its height to 319 meter, just a few meters higher that Lamb’s design. Raskob could not afford to redesign his building to beat Chrysler, but Raskob found a solution. A hat! † he cried. â€Å"That’s what this building needs-a hat†. At Raskob suggestion, Lamb added a 61-meter top called a mooring mast. It allowed blimps to dock and discharge their passengers. It was not practical and was used only once; however, it gave the Empire State building the title of the world’s tallest building (120-122). The labors completed the steel frame in sixth month, and one year after laying the first piece of steel the construction was completed with a height of 443. 2 meters, easily within the dead line (125). Effects of the BuildingIn 1931, the Empire State Building became the highest building in the world. The building opened in t he midst of the Great Depression; it lifted the spirits of many Americans in one of the nation’s hardest times. Celebrating what they named the eighth wonder of the world, people were psychologically lifted by the building’s construction (The Empire State Building: Skyscraper Symbol of America's Power). Soon after the building’s completion, it became a major tourist attraction site. It attracted many famous people from all over the world including Albert Einstein, the French prime minister, and Queen Elizabeth.The building became an international icon, and it has attracted over 117 million visitors (Empire State Building-Facts). At least 32 people committed suicide by jumping of the building (Empire State building-Facts). For example, An unidentified man got past a guard on the staircase leading from the 102d-floor observatory of the Empire State Building to the top floor yesterday, and leaped to his death (Leaps To His Death Off Empire Tower). Another woman, Ev elyn McHale, jumped of the 86 floor of the Empire State building after leaving her fiance. She left a note saying â€Å"he is much better without me†¦.I wouldn’t make a good wife for anybody† and jumped to her death (Life 42). Conclusion The Empire State building is no longer the tallest building in the world; however, it remains an important historical figure. Today Burj Khalifa, found in UAE, is the tallest building in the world (828 meters) (Empire State Building), but as the competition continues who knows where the next tallest building is going to be? The Empire State Building still attracts millions of tourists yearly, and it remains a sign for America’s powers since it is was an innovation in the world of construction.Works Cited Book: Nathan Aaseng. Construction:Building The Impossible. The oliver press. Mineapolis. 2000. http://books. google. com. sa/books? id=nVd8CCmafP0C;printsec=frontcover;hl=ar;source=gbs_ge_summary_r;cad=0#v=onepage;q;f=true Magazine : No author mentioned. Picture of The Week. Life. 12 May 1947. 152 pages http://books. google. com. sa/books? id=ZEgEAAAAMBAJ;source=gbs_navlinks_s Internet: Thomson Gale. The Empire State Building: Skyscraper Symbol of America's Power. BookRags. Copyright @2005-2006.Science and its times. Visited April 9, 2012. http://www. bookrags. com/research/the-empire-state-building-skyscrape-scit-06123456/#bro_copy No author. Empire State Building. Emporis. Copyright @2000-2012. visited April 9, 2012. http://www. emporis. com/building/empirestatebuilding-newyorkcity-ny-usa No author. LEAPS TO HIS DEATH OFF EMPIRE TOWER. The New York Times. November 4, 1932. Retrieved October 4, 2011. Visited April 10, 2012. http://select. nytimes. com/gst/abstract. html? res=FB0610FF355516738DDDAD0894D9415B828FF1D3

Best Case Questions

It can point out significant matters of the financial statements but does not provide assurance of their accuracy. Because reviews are generally not as rigorous as audits, considerably less evidence is typically collected in a review than in a comparable audit engagement. The issue with ZZZZ Best case is that the auditors review was not sufficient enough to review any material misstatements on the financial statements. 3. SAS 106 (AU 326), Audit Evidence, specifically identifies the principal management assertions that underlie financial statements.The existence/occurrence assertion was particularly critical for ZZZZ Best’s insurance restoration contracts. ZZZZ Best’s auditors obtained third-party confirmations to support the contracts, reviewed available documentation, performed analytical procedures to evaluate the reasonableness of the revenues recorded on the contracts, and visited selected restoration sites. * What were the limitations of the evidence that these procedures provided with regard to the management assertion of existence/occurrence? 8 points) The limitations of the evidence that these procedures provided with regard to the management assertion of existence/occurrence was that Minkow insisted on Ernst Whinney to sign a standard confidentiality agreement where it stated that Ernst Whinney will not be able to make any follow-up telephone calls to any contractors, insurance companies, the building owner, or other individuals involved in the restoration contract. This restriction effectively prohibited the auditors from corroborating the insurance restoration contracts with independent third parties. 4. George Greenspan testified before Congress that one method he used to audit the insurance restoration contracts was to verify that his client actually received payment on those jobs. * How can such apparently reliable evidence lead an auditor to an improper conclusion? (6 points) In Greenspan’s situation, his apparently reliable evidence was not from independent third party.When Greenspan confirmed the existence of ZZZZ’s insurance restoration contracts, he contacted Tom Padgett who at the time was an active and willing participant in Minkow’s fraudulent schemes. 5. Re: Predecessor-successor auditors: * What is the purpose of predecessor-successor auditor communications? * Which party, the predecessor or successor auditor, has the responsibility for initiating these communications?The successor auditor should obtain information from the predecessor auditor that will assist the successor auditor in determining whether to accept the engagement. Matters subject to the inquiry should include information that might bear on the integrity of management, disagreements with management as to accounting principles, auditing procedures, or similarly significant manners, communications to those charged with governance regarding fraud and illegal acts by clients, communications to management and those charged with governance regarding signi?

Explorations of Tessellated forms for Architecture Application Essay

Explorations of Tessellated forms for Architecture Application - Essay Example The design principles upon which the urban landscape depends touch every aspect of modern life, from the aesthetics involved in fashion or jewellery, to the functional tools developed for mechanical or surgical work. Similar design elements and technological solutions are applied which can inform urban design and architectural theories that shape our living environments. Design, architecture, and art embrace the new advances described during the course of this analysis to create potential for a new dimension of design techniques applicable not only in architecture, but throughout a wide range of disciplines. This study will explore a possible future of architecture made available through the adaptation of two relatively novel scientific concepts: 3-D printing and tessellation. In a broad sense, the theories of tessellation will be explored at length, combined with the new possibilities inherent in 3-D printing. The theoretical principles of tessellation are extremely applicable to the technology of 3-D printing, due to the ability to repeat the same procedures many times to make perfect copies of the design. This investigation will explore possible developments of this design system for use in architecture. In terms of current trends in Australian architecture, it is necessary to remain cognizant of the after effects of the recent global financial crisis, though these issues have affected Australia somewhat less than other countries. Regardless, it is inevitable that an interconnected global economy will still impact every other economy, especially in developed countries. Markets affecting new buildings and home design are strongly influenced by the electronic dissemination of information about new technologies around the world, and as a result, demand exists for structural flexibility as well as quality 1. Adaptation of new technologies can meet

Analysis of the trends in the consumption patterns of oil Essay

Analysis of the trends in the consumption patterns of oil - Essay Example The definition of Economics can be classified into three broad categories, namely: (a) Wealth Economics Definition, (b) Material Welfare Economics Definition, and, (c) Scarcity Economics Definition. Of these three, the Scarcity Economics Definition is the pertinent for the present. According to this, economics is a â€Å"science which studies human behavior as a relationship between ends and means which have alternative uses† (Robbins, 1935). The study of Economics is divided by the modern economists into two parts, namely; microeconomics and macroeconomics. In macroeconomics, the economy as a whole is analyzed, while microeconomics analyses the economy in terms of its innumerable decision-making units. Microeconomics: The study of supply and demand inside a market is known as microeconomics. Microeconomics is â€Å"the study of particular firms, particular households, individual prices, wage incomes, individual industries, and particular commodities† (Boulding, 1969). Microeconomics offers solution for the problems: what should be produced, how those goods and services should be produced, and, who is allowed to consume those goods and services. It explains the composition of total production- why more of some things is produced than of others. In other words, it analyzes demand and supply for a product or service. The law of demand states that â€Å"a rise in the price of a commodity or service is followed by a reduction in demand, and a fall in price is followed by an increase in demand, if conditions of demand remain constant† (Samuelson, 1962). ... The major factors that influence the demand for a product or service are: price and availability of a substitute good, price and availability of a complimentary good, income, tastes and preferences, price expectations, stock of goods in consumer hands, and, population. Law of supply: Supply is the amount offered for sale at a given price. The law of supply states that "other things remaining the same, as the price of a commodity rises its supply is extended, and as the price falls its supply is contracted" (Boulding, 1969). The supply changes due to: i) costs of production, ii) unavailability of resources (like raw materials for the production), iii) improvement in the means of transportation, communication and technology, iv) political disturbances or war, and, v) the climate, irrigation methods and soil (in the case of agriculture products). Trends in the consumption patterns of oil The availability of oil and its price are linked by the laws of supply and demand. Each day approximately 84 million barrels of oil are extracted from the earth, and approximately the same amount is consumed. The world's rate of oil extraction will begin soon or has already begun to decline, while the demand for oil continues to grow which in turn will produce sharply rising prices for oil. In this study, the Oil Market Report by IEA dated 10th July, 2008 (IEA, 2008) is analyzed. The highlights of the analysis are given below: Microeconomics of oil - Supply and Demand: The oil market is one where small changes to the supply or demand cause large changes to the clearing price. In economics jargon, both oil supply and demand are "inelastic" - they show only a minimal short-term response to changes in

Historical aspects in Last of the Mohicans Essay

Historical aspects in Last of the Mohicans - Essay Example As such, we will analyze how Native Americans were first perceived by the original settlers at Plymouth Rock, by the government with the Trail of Tears, and later on by politicians who bargained with and swindled the Lakhota Sioux. II. The Sorrow: Plymouth Rock When the settlers arrived at Plymouth Rock, Native Americans were considered quote â€Å"savages,† as evidenced in the following sentence found in James Fenimore Cooper’s The Last of the Mohicans: The man had â€Å"†¦a look so dark and savage, that it might in itself excite fear† (Cooper 1859, 47). This stereotype of the Native American painted as some sort of inhuman creature was only reinforced by the idea that they made them feel that there was a definite threat to their women (white women). â€Å"Notwithstanding the fearful and menacing array of savages on every side of her, no apprehension on her own account could prevent the noble-minded maiden from keeping her eyes fastened on the pale and anx ious feaures of the trembling Alice† (Cooper 1859, 373). While this was not an unmitigated fear, as some white settlers’ wives were caught and captured to be made part of the Indian tribes, this fear was largely propagated by white people—and widely-circulated as rumor that Indians were always on the prowl for some fair, blond-headed maven that they might take in search of satisfying their savage lust. Of course, that is not to say that there was not favoritism displayed even among tribes, as Cooper notes. â€Å"[T]here is but little love between a Delaware and a Mingo†¦Ã¢â‚¬  (Cooper 1859, 249). Nor, can it be said, was there the absence of nepotism either. â€Å"The Hurons love their friends the Delawares. . . . Why should they not? They are colored by the same sun, and their just men will hunt in the same grounds after death† (Cooper 1859, 365). Surely, by the same token, Cooper—being a white narrator—tries to preface a racist state ment by saying the equivalent of, â€Å"I’m not racist but†¦,† thus attempting to neutralize any shred of judgmental ideas coming after that statement as not being perceived racist. Cooper writes, â€Å"I am not a prejudiced man, nor one who vaunts himself on his natural privileges, though the worst enemy I have on earth, and he is an Iroquois, daren’t deny that I am genuine white† (Cooper 1859, 36). In essence, he is saying, â€Å"Not that this really has anything to do with him being Iroquois, but this guy is the most annoying chap I’ve ever met on the planet. Oh, and did I mention he’s Iroquois?† Well, if was a fact that didn’t matter, why was the fact mentioned? The mere fact that Cooper mentions that the other person being Iroquois didn’t matter, mattered. If he had just simply said, â€Å"Well, there was this annoying guy.† But, since he mentioned that the person also happened to be of a certain race, t hat sort of tempers the statement, tinging it and tainting it in a most unusual fashion—in essence coloring the way one sees the sentence. Indubiously, one is led to believe that perhaps if one Iroquois person is an enemy, then perhaps naturally should many or all Iroquois be one’s enemy—by nature of whatever unpalatable elements the Iroquois people may possess. Although Cooper does not expressly say it, he is (yes) being racist. Although he tries to paint a dapper picture with his writer’s quill, he is has unremarkably sullied the way he will forever be remembered in history—

Answer One Question Assignment Example | Topics and Well Written Essays - 1000 words

Answer One Question - Assignment Example This implies that obtaining a substantial market share is the â€Å"holy grail† of entrepreneurial marketing. Penetrating a marketing on the other hand is always the daunting task. As such, marketers must always strive to acquire the pitching customer. This requires the development of a brand that will attract one major customer who in turn secures the longevity of the brand by enhancing its market share. The success stories of such leading entrepreneurs as Nike, Nestle, Heineken and Vodafone among many other similar entrepreneurships that operate and enjoy profitability globally continue to portray the importance of the target market in marketing and the need to acquire an anchor customer to help position the brand and safeguard its mass acceptance. Dong this requires the use of the various marketing principles and tools, marketers must always carry out extensive marketing researches and analyses thereby discovering appropriate companies to partner with and the effective marketing tools to use in order to win a substantial market share for the entrepreneurship. This requires the entire entrepreneurship to operate as a brand. The anchor-customers help create an entrepreneurial brand one that operates deficiently yet effectively. As stated earlier, marketing is a vital function of management mandated with the determination and cultivation of the market for a particular product or service. The market is the customers who purchase the product thereby sustaining the company’s profitability. This validates the need for the determination of a customer with the capacity to anchor the product to the target market (Molly 7). The anchor customer could be any corporate organization or a particular region that unilaterally accept a particular product. Achieving this requires the company to either develop an appropriate niche marketing that ensures that the brand wins over the specific portion of the market. Various global brands succeeded in

Consumer Behavior Essay Example | Topics and Well Written Essays - 4000 words - 1

Consumer Behavior - Essay Example This essay focuses mostly on answering nine questions on the topic of consumer behavior. The first question focuses on understanding the statement that Generation Y consumers continue to perplex Marketers. The researcher explaines the terminology of Y Generation and provides detailed analysis on the question. Second question is focused on discussing the statement "Think globally, act locally" in relation to the diffusion of consumer culture. Other questions that were answered describe discussion on the differences, that are involved in buying something for yourself versus buying something for someone else, discussing why children and teenagers form such important segments and demonstrating how marketers might reach these young consumers, outlining the traditional family life cycle, applying it to current US society, and then evaluating the need for its updating, discussing on how demographics are essential measures in consumer behavior analysis with particular reference to the US con sumer and so on. The essay also answers on some practical questiones, such as "Select any three religious, ethnic or social groups and show how the values and attitudes of consumers in each shape their behaviors, and the strategies marketers can use to reach them". The researcher provides deep analysis on the topic and gives references to the real examples too. He also shares some personal practical knowledge to answer questions, such as "consumption subculture to which a member of your family or extended family belongs", provides examples and description needed.

Development of Pprogram for Non-Verbal Communication Skills Research Paper

Development of Pprogram for Non-Verbal Communication Skills - Research Paper Example Everything communicates, including material objects, physical space and time systems. Although verbal output can be turned off, non-verbal cannot. Even silence speaks. Non-verbal signals are powerful, instinctive, genuine and more honest. Social etiquette limits what can be said, but non-verbal cues can communicate thoughts. MODES OF NON-VERBAL COMMUNICATION Non-verbal communication has the following modes – Proxemics – Nearness or physical distance between speakers. Chronemics – Time systems. Oculesics – Eye contacts and reflection of mind through eyes. Haptics – Touch sensation Para-language – features of intonation, stress etc. Kinesics – gestures Silence Inaction Demonstration Environment NEED AND IMPORTANCE OF RESEARCH Words are accented and punctuated by body movements and gestures while the face shows a myriad of expressions. While communicating, non-verbal messages can interact with verbal messages in five ways – repeati ng, conflicting, complementing, substituting and moderating. It is important to be aware of the dominance of the non-verbal message. The validity and the reliability of verbal messages are checked by non-verbal actions. Verbal and non-verbal messages within the same interaction can sometimes send opposing or conflicting messages. A person verbally expressing a statement of truth while simultaneously fidgeting or avoiding eye-contact may convey a mixed message to the receiver in the interaction. Conflicting messages may occur for a variety of reasons often stemming from feelings of uncertainty or frustration. When mixed messages occur, non-verbal communication becomes the primary tool people use to attain additional information to clarify the situation. Great attention is placed on bodily movements when people perceive mixed message4s during interaction. This mode of communication increases the degree of the perceived psychological closeness between people. Non-verbal communication s kills pervade all areas of life like business, marketing, management, trade and education. It is natural. Instinctive and universal and can serve to bridge the communication gap in the global scenario. LITERATURE REVIEW There is abundant research on communication but cooperatively, much less attention has been given to non-verbal communication. Most of the studies in this field are carried out by doctors or medical practitioners. They are related to autistic children or mentally retarded children or children having special needs. Albert Mehrabian, an American psychologist, has studied the relative importance of verbal and non-verbal communication. He came to the conclusion that there are basically three elements in face-to-face communication – word, tone of voice and body language. According to Mehrabian, these three account differently for the meaning of the message. Words account for 7%, tone of voice accounts for 39% and body language for 55%. For meaningful and effective communication, these three elements need to support each other. While verbal communication is only 7%, non-verbal consists of 38 + 55= 93%. Hence, there is no doubt as to its importance. REVIEWS 1. The researcher conducted a study on schools children and concluded six ways of improving NVC skills, like miming, watching video clips and interpretation of gestures. (Vicki Ritts )